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Beauty Launches, Event News

MakeUp in Action Scheduled for Los Angeles in February

Two-day B2B event will have an educational focus.

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By: Jamie Matusow

Editor-in-Chief

MakeUp In… has announced a new entry on its roster of global trade shows, held annually in New York, Paris, Seoul and Sao Paulo. Developed with an emphasis on education, with panels, roundtables and workshops, the first MakeUp in Action in Los Angeles will take place February 3-4 at Quixote Studios, 1011 N. Fuller Avenue, West Hollywood, CA.
 
Organizers say the location as ideal, as the southern California venue is known for innovative cosmetic companies—and its movie industry and makeup artists.
 
An exhibitor area will be accessible throughout the two days of sessions.
 
Workshops, panels and round tables will examine formulation and packaging trends for color cosmetics and skin care, with trends forecasters, designers, scientists, and industry innovators from brands including Stila, Genealogy Beauty, Chanel, Sephora, Bare Escentuals, Yes To Inc., Kendo and Smashbox.

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